Karl Robinson
Co-Founder & CEO
Karl co-founded Logicata in 2017 to help founder-led businesses get more out of AWS without building large in-house cloud teams. He hosts the LogiCast podcast, writes regularly about AWS economics and managed services, and has spent two decades building and running cloud infrastructure for clients ranging from early-stage SaaS to enterprise.
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What recent AWS security breaches reveal about cloud risk in 2026
Review your AWS security with Logicata. Find access, logging and exposure risks before they become incidents.
When WordPress sites outgrow standard hosting and move to AWS WordPress hosting
See when aws wordpress hosting makes sense. Logicata helps growing sites improve performance, uptime and scalability.
Why VMware Cost Pressure Is Changing the Case for AWS Cloud Migration in 2026
Plan your AWS Cloud Migration with Logicata. Assess VMware cost pressure, workload risk and your route into AWS.
LogiCast AWS News: Navigating Identity, AI Toolkits, and the Future of Cloud Infrastructure
LogiCast AWS News Podcast S5E18 covers key AWS updates, AI tooling announcements, IAM quota changes, and lessons in regional resilience.
How to Prepare for an AWS Well-Architected Review
Prepare for an AWS Well-Architected review with Logicata. Get clear findings, prioritised actions and practical AWS support
LogiCast AWS News: Lambda's Long Game, Claude's Complexity and the AI Adoption Gap
Karl Robinson, Jon Goodall, and Taylor Dolezal of Dosu unpack Lambda S3 Files, Claude Opus 4.7, Amazon Q FinOps, and the UK AI adoption gap.
How an AWS Managed Services Provider Extends Your Internal Engineering Team
As your organisation scales workloads on AWS, operational responsibility grows just as quickly as the infrastructure. Your engineers must maintain…
How AWS Hosting Supports Reliable Business Applications
Business applications rely on AWS cloud hosting when infrastructure must scale and stay available during growth or traffic spikes. AWS hosting supports…
Top 5 AWS Security Practices to Reduce Risk in Your AWS Environment
AWS security fails when organisations treat it as a setup task instead of an ongoing operational responsibility. As cloud environments grow, organisations…
AWS Managed Services vs Self-Managed for Growing Internal Teams
Engineering leaders searching for AWS managed services are rarely looking for a description of what self-managed teams do. They are trying to understand…
AWS Cost Optimisation vs Cost Control: The Difference Finance Teams Feel
AWS cost optimisation is widely assumed to be the answer to unpredictable cloud spend when finance leaders face pressure to defend budgets and restore…
How AWS Managed Services Partners Drive Cost Predictability and Governance for Finance Teams
AWS costs become unpredictable when no one clearly owns cost governance ongoing. Finance teams feel the impact quickly: spend is reviewed after it has…
When AWS Managed Services Make Sense for Growing Cloud Environments
AWS can scale almost indefinitely. Operating AWS at scale is a different question entirely. For many organisations, the challenge is no longer about…
When AWS Hosting Makes Sense for Business-Critical WordPress Sites
Many organisations use WordPress for business websites, including corporate marketing platforms and content-led lead generation sites. In its early…
How AWS Managed Services Save You Time and Money
Managing AWS internally works well in the early stages of cloud adoption, particularly for mid-market and enterprise organisations running smaller, less…
AWS Well-Architected Framework review: Why Smart Businesses Prioritise It
An AWS Well-Architected Framework review assesses your AWS workloads against AWS best practices across security, reliability, performance efficiency and…
AWS Managed Services vs Self-Managed AWS: Which Model Fits Your Company?
AWS now runs many of the applications and services your organisation relies on. As usage increases, the work needed to keep environments available,…
How to Ensure Success with Your AWS Cloud Migration
Migrating to AWS changes how your organisation runs its infrastructure. Success depends on clear objectives and an operating model your teams can sustain.…
The Benefits of AWS Managed Services for Growing Businesses
Running a growing business on AWS can become difficult to manage. New projects launch and user numbers rise as more systems move into the cloud….
5 Business Problems AWS Hosting Actually Solves
When you run a growing website on shared or basic VPS hosting, performance often becomes unpredictable. Pages slow down as traffic rises. Campaigns can…
Why AWS Security Is a Priority
Modern AWS estates rarely stay small. New services, teams and suppliers arrive, each adding something to your environment. If you do not treat AWS…
How AWS Managed Services Simplify Complex Workloads
Modern applications rarely sit in a single AWS account. As your platform grows, you add components, new tools, more teams, and face increasing security or…
Simple Ways AWS Cost Optimisation Can Save You Money
Rising AWS bills often creep up over time. You approve new workloads and support more teams, then face a total that is difficult to explain…
36 Killer Announcements from Matt Garman's AWS re:Invent 2025 Keynote
AWS didn’t just drop features at re:Invent—they delivered a full-stack declaration that the age of agents, frontier models, and hyperscale infrastructure…
Building a Serverless Podcast Workflow: Adventures with AI
Principal Cloud Engineer Jon Goodall discusses a practical example of using AI and serverless compute to automate content production processes
AWS re:Invent 2024 Reflection
Logicata CEO Karl Robinson attended AWS re:Invent 2024 – find out what he got up to in Las Vegas – it doesn't need to stay in Vegas! Networking with AWS…
31 AWS Announcements from Matt Garman's AWS re:Invent 2024 Keynote
This year, I enjoyed attending the AWS re:Invent keynote session led by new CEO Matt Garman. This was his first re:Invent keynote since taking over from…
Are Your Developers Wasting 60% of Their Time Managing AWS Cloud Infrastructure?
If you are a small business with limited software development resources, I suspect there’s an almost constant drive to get the most out of their limited…
18 Announcements made by Adam Selipsky at AWS re:Invent 2023
Logicata CEO Karl Robinson summarises the key AWS product and service announcements from Adam Selipsky's keynote at AWS re:Invent 2023
Outsourcing DevOps: Pros and Cons of DevOps as a Service
There is a lot of ambiguity around the term “DevOps.” Some say it’s so broad that it doesn’t really mean anything, some say it’s just automation, some say…
How to Choose a Cloud Service Provider… and Why It Should Probably Be AWS
This post discusses how to choose a cloud service provider and how each of the major choices compares with the others.
AWS Lambda Use Cases: When You Should Use It?
Lambda, and Serverless in general, is rather “in” right now in the world of cloud computing. So, how much of the marketing spiel should you listen to –…
My AWS Certification Journey
Karl describes his motivations for becoming AWS Certified, the benefits of AWS certification, and shares tips on preparing for the certification exams.
Scaling PHP Applications on AWS
Adriano explains how to improve PHP performance on AWS, including caching and hardware, and the PHP development process.
PHP on AWS: Best Practices to Improve App Performance
Adriano explains best practices for improving PHP performance on AWS, including caching and hardware, and the PHP development process.
17 New AWS Services Announced by Adam Selipsky at reInvent 2022
Today marked the first general session day of the 2022 AWS reInvent conference in Las Vegas. Karl Robinson live streamed the keynote and prepared this…
AWS Best Practices for EdTech Companies
EdTech apps on AWS need high availability and performance, and must be secure and scalable. Marc describes how to achieve this in a cost-effective way.
Optimizing and Horizontally Scaling Laravel on AWS
Adriano explains how to horizontally scale Laravel on AWS and recommends ways to optimize web applications built with the Laravel PHP framework.
AWS API Gateway Pricing Explained
Principal Cloud Engineer Jon explains AWS API Gateway pricing: free tier allowances, caching costs, and what to expect on your bill.
Magento on AWS: Best Practices for Optimized, Scalable Deployments
Magento is resource-intensive with high up-front costs, and requires hosting tailored for best performance. Marc details actionable best practices for…
WooCommerce on AWS Best Practices for Scalable Deployments
WooCommerce sites can be vulnerable to performance issues, and complicated to scale. Marc shares how to keep your installation clean and up-to-date, and…
AWS Ecommerce Best Practices
AWS provides a secure, high-performance infrastructure that can scale to any size e-commerce website. Marc's best practice guidance on platforms,…
AWS Tagging Best Practices
Do you have a tagging strategy? AWS tagging improves efficiency across departments, from development to billing. And tags aren't just for humans – they…
Creating a Scalable WordPress Deployment on AWS
Marc shares tips to ensure your WordPress site will scale as your business grows; follow our guide to optimize your AWS architecture – multiple EC2 and…
AWS Root Account Best Practices
Your AWS root account has ownership and access to everything you configure in AWS. Follow Karl’s tips to improve security: don’t lose access, prevent…
How to Tell Whether Your AWS MSP Is Good at Its Job
What constitutes a competent MSP? Karl offers a list of technical and non-technical criteria to help evaluate your current AWS MSP, or to prepare for…
A Comprehensive Guide to AWS EFS Pricing
In this blog post, Karl Robinson explores what Amazon EFS is, and how the pricing for EFS works. Amazon’s Elastic File System (EFS), is a…
Guide to AWS CloudFront Pricing & Cost Optimization
Understanding the nuances of AWS CloudFront pricing can significantly lower your monthly spend. Find out more with Karl’s Cloudfront tips and calculation…
SSL: CERTIFICATE_VERIFY_FAILED error when trying to install AwsReplicationWindowsInstaller.exe in Windows
In this post, Marc Gadsdon walks you through the steps to install the AWS Application Migration Replication Agent if you hit the SSL:…
AWS DynamoDB Pricing: 13 Tips to Reduce Costs
In this post, Karl Robinson introduces the technical elements of Amazon DynamoDB, and how to calculate DynamoDB Pricing. He also shares 13 invaluable tips…
9 Announcements from the Werner Vogels Keynote at AWS re:Invent 2021
Today it was the turn of AWS CTO Dr. Werner Vogels to deliver his re:Invent keynote. A slightly more sober warm up act today with…
11 Key Announcements by Swami Sivasubramanian at re:Invent 2021
On the third day of AWS re:Invent 2021, Dr Swami Sivasubramanian took to the stage to delivery his keynote about all things data and machine…
12 New AWS Services Announced by Adam Selipsky at re:Invent 2021
AWS re:Invent is the annual AWS conference held in Las Vegas, which this year celebrates its 10th anniversary. re:Invent is back as an in person…
Cloud Computing Cost Analysis: Expenses Breakdown
Cloud computing allows your business to generate more revenue by making your employees more productive. It makes your business run more efficiently, which…
Legacy Application Modernization and Cloud Migration
Do you have legacy systems and applications that are holding your business back? If so, then you could benefit from a programme of legacy application…
AWS RDS Pricing & Cost Optimization Explained
E.F. Codd introduced the concept of relational databases (RDS) in the 1970s, the basis for which was Structured Query Language (SQL). Thanks to Codd, we…
Pricing for AWS – A Practical Breakdown
Cost transparency is one of the most common reasons why people hesitate when it comes to migrating projects to the public Cloud. This article will help…
How to Get your Windows Administrator password when the EC2 Console fails
We all know how powerful AWS is and how everything is nicely automated. Launching a new Windows-based instance on EC2 has undoubtedly been a smooth…
A Complete Guide to AWS Storage Services
Confused about the myriad of AWS data storage options? In this post, we take a look at the whole range of Amazon storage services, as…
Logicata Comment: AWS Must Come Clean On Role In SolarWinds Hack
Solution providers have urged Amazon Web Services to publicly explain how the cloud computing giant’s technology was used by the SolarWinds hackers in…
28 AWS Launches Announced by Andy Jassy at re:Invent 2020
Today, AWS CEO Andy Jassy launched the first online AWS re:Invent conference via live stream from Seattle. With a lively 30 minute set from Zach…
AWS Control Tower: Everything You Need To Know
You may have heard of AWS Control Tower, AWS Organizations and AWS Service Catalog—but what are these services and how do they integrate with one…
AWS Identity and Access Management Best Practices
Correct use of AWS IAM is essential to ensure the security and integrity of workloads hosted in AWS – what are the IAM best practises?
AWS Service Level Agreement – What you need to know
When looking to host your IT infrastructure and applications in the AWS cloud, service level agreements are an important consideration—you need to ask…
ECS vs EKS – Which AWS Service Is Right for You?
ECS and EKS are both container orchestration services from AWS—in this post we take a look at ECS vs EKS to see which one will…
How to Change or Upgrade an EC2 Instance Type
Karl covers the pre-requisites for changing AWS EC2 instance types, about EBS and store backed instances, and the best instance type for your requirements.
Kubernetes PaaS Comparison: EKS vs AKS vs GKE
The world is going crazy for containers and Kubernetes right now. Container adoption is on the rise—according to the Flexera 2020 State of the Cloud…
AWS Snowball: What Does Amazon's Import/Export Appliance Cost?
AWS Import Export with Snowball Originally a single device used for migrating data into AWS, Snowball is now part of the AWS Snow family of…
Scalability in Cloud Computing & Why We Love AWS
In this post we'll take a look at one of the key benefits of cloud computing: scalability. We'll explore the different scaling options available for…
AWS DynamoDB vs MongoDB: A NoSQL Comparison
In this post we explore two giants of the NoSQL Database world: DynamoDB from Amazon Web Services (AWS) and MongoDB. We'll start by taking a…
AWS Reliability – A Core Pillar of Your Architecture
In this post I'm going to give an overview of the AWS Well-Architected Framework, then I'll do a deep dive on the Reliability pillar—one of…
AWS Microservices: Architecture, Benefits, Scaling & More
We've all heard the terms crop up in conversation: monoliths and microservices. But, what exactly do they mean? And how exactly do we 'break up…
5 New Features in AWS Fargate Version 1.4
What is AWS Fargate? AWS Fargate is a serverless computing engine for containers that enables customers to deploy and manage applications, not…
Amazon Detective – Now Generally Available
This week, AWS announced general availability of Amazon Detective. To save you doing the detective work to figure out what Amazon Detective can do…
Combat Covid-19 With 3 Free AWS Homeworking Solutions
It's fair to say that the world was unprepared for a global pandemic such as Covid-19. We've seen outbreaks in the past – SARS, Ebola,…
Don't get Caught Out by AWS Data Egress Fees…
It's no secret that AWS, like most cloud providers, charge nothing for data ingress. It's free to put your data in to the cloud, yet…
What is AWS Database Migration Service?
AWS Database Migration Service is a simple and cost effective way to migrate live, petabyte scale databases both into and out of the AWS Cloud with…
AWS Server Migration Service: Streamlining Cloud Migration
Server Migration Service (SMS) from AWS is an agentless service that enables customers to simplify the AWS migration process by automatically replicating…
AWS Migration in 5 Simple Steps
Migrating your on-premises workloads to AWS may seem like a daunting task to the uninitiated. It is however a process that has been repeated by…
What is Amazon Redshift?
Amazon Redshift is a Data Warehouse in the Cloud. Amazon Redshift is the AWS Data Warehousing solution enabling business intelligence in the AWS…
AWS Price Reductions January 2020
Cloud Endure Disaster Recovery. AWS has recently announced what amounts to an 80% price drop of their Cloud Endure disaster recovery software, used for…
Full Amazon S3 Guide (2020)
What is Amazon S3? Amazon S3 stands for 'Simple Storage Service' and it is an object 'Storage' 'Service' which provides secure, durable and highly…
AWS EC2 – Everything You Need to Know About EC2 Instances
AWS now offers over 850 EC2 instance types – this post has everything you need to know about Amazon EC2 instances, all in one place!
New Year's Resolution – Gain Control of Cloud Costs in 2020!
Happy New Year! We all make New Year's resolutions – lose weight, get fit, get a new job etc. What will yours be? If you…
What's All the Fuss About VMware Cloud on AWS?
VMware Cloud on AWS has been in the market for over 2 years now, but what exactly is it, and why might a business consider…
AWS Outposts – Your Questions Answered
Last week at re:Invent, AWS announced the general availability of AWS Outposts, the hybrid cloud play from Amazon Web Services (AWS) that's been in…
Why Should you Care About Amazon Keyspaces (Managed Apache Cassandra Service)?
**Updated 24th April 2020 when Amazon Managed Apache Cassandra Service went GA as Amazon Keyspaces** Last week at re:Invent 2019, AWS CEO Andy Jassy…
6 key Announcements from the AWS re:Invent Global Partner Summit
Today saw the AWS re:Invent Global Partner Summit Keynote delivered by Doug Yeum, Head of Worldwide Channels and Alliances at Amazon Web Services. After…
21 Brand New AWS Services Announced by Andy Jassy at re:Invent 2019
Today, AWS CEO Andy Jassy launched the annual AWS re:Invent conference with his 3 hour long keynote addressing the 65,000 attendees. With the CEO of…
What Are the 6 Rs of Cloud Migration?
When looking to migrate your on-premises IT infrastructure and applications to the public cloud, there are six strategies that you can adopt. It is…
UK Tech Awards 2019
Last night I once again had the pleasure of being invited to the annual UK Tech Awards ceremony at the Park Plaza Westminster Hotel in…
Data Transfer Into AWS: 5 Methods Explained
You’re ready to take the plunge and initiate a data transfer to AWS, but you have terabytes or petabytes of data. You may wonder how…
Cloud Computing is too Expensive (Says Mark Zuckerberg)
At a recent conference about bio-sequencing, Mark Zuckerberg, founder of Facebook, called out that cloud computing costs are getting way too expensive,…
Why Do I need a Public Cloud Managed Services Provider?
The businesses we speak to often ask, "Why do I need a public cloud managed services provider like Logicata?" Other common queries include: Why can't…