12 New AWS Services Announced by Adam Selipsky at re:Invent 2021

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AWS re:Invent is the annual AWS conference held in Las Vegas, which this year celebrates its 10th anniversary. re:Invent is back as an in person event for 2021, after the 2020 event ran online only due to Covid 19. I was unable to attend the event in person this year, but I live streamed the first ever keynote session delivered by new AWS CEO Adam Selipsky.

It looks like Zach Person signed a mutli year deal as the warm up act – he entertained the crowd while the seats filled up in anticipation of the main event.  Although with 5 minutes to go there were a huge amount of empty seats visible – perhaps numbers were restricted due to Covid19? I’m sure it’s no reflection on Zach’s performance…

ZachPerson AWS re:Invent 2021

And of course 2021 is also AWS 15th Anniversary, so prior to Mr Selipsky taking the stage, we were treated to a video overview of the biggest milestones of the last 15 years of AWS, such as the launch of S3 in 2006, followed 5 months later by the launch of AWS EC2.

In case you missed it, here are all the new AWS services that Adam Selipsky announced during his inaugural re:Invent keynote.

1. Graviton3

Graviton 3

AWS have been working hard on building out their own silicon offering higher performance at a lower cost than traditional silicon vendors.  Today Adam Selipsky announced the new Graviton3 chips, which are 25% faster on average than Graviton2 silicon.  Graviton3 offers:

  • 2 x faster floating point performance for scientific workloads
  • 2 x faster for cryptographic workloads
  • 3 x faster for machine learning workloads
  • 60% lower energy consumption

2. C7G Instance for EC2

C7G instance

The C7G instance has been launched into preview today, powered by AWS Graviton 3 silicon. The C7g instance is optimized for compute intensive workloads such as HPC, media encoding and electronic design automation.  C7G instances will be available in multiple sizes including bare metal instances, and will be equipped with DDr5 RAM which uses less power and delivers 50% higher bandwidth than DDr4 RAM.

3. TRN1  Instance for EC2

TRN1 Instance

The TRN1 instance can be used to train machine learning models for myriad applications.  TRN 1 offers 800Gbps network bandwidth.  Thousands of instamces can be combined for the most complex ML model training.

4. AWS Mainframe Modernization

AWS Mainframe Modernization

AWS Mainframe modernization helps enterprise customers to modernize their mainframe based workloads by assessing and analyzing those workloads, then helping to replatform or refactor the workloads to deploy and run on AWS.

5. AWS Private 5G

AWS Private 5G

AWS Private 5G has launched into preview today.  The AWS Private 5G service enables businesses to set up and scale a private 5G mobile network in days.  AWS provides the hardware, software and SIM cards.  Configuration is automatic, and there are no per device charges.  Everything can be managed via the AWS console.

6. Row and Cell Level Security for Lake Formation

Row and Cell Level Security for Lake Formation

Row and Cell Level Security for Lake Formation has been launched into General Availability today.  This enables Lake Formation users to restrict access to specific rows & columns, and automatically filter & reveal data only to authorized users.

7. Transactions for Governed Tables in Lake Formation

Transactions for Governed Tables in Lake Formation 2

Transactions for Governed Tables in Lake Formation has launched into general availability today.  The service automatically manages conflicts and errors, and ensures consistent views for all Lake Formation users.  The feature also eliminates the need for custom error handling code or batching updates.

8. Serverless and On-demand Analytics

Serverless and On Demand Analytics

Mr Selipsky seemed particularly excited to announce the launch of Serverless and On-demand Analytics into preview today for 4 AWS services:

  • Amazon Redshift
  • Amazon EMR
  • Amazon MSK
  • Amazon Kinesis

9. Amazon SageMaker Canvas

Amazon SageMaker Canvas

Amazon SageMaker Canvas was launched into general availability today.  Amazon SageMaker Canvas enables businesses to create machine learning predictions without any ML experience, or the need to write code.  SageMaker Canvas enables users to run an entire machine learning workflow with a simple point & click user interface.  Users can also generate accurate predictions, and publish results and collaborate with other users.

10. Goldman Sachs Financial Cloud for Data

Goldman Sachs Financial Cloud for Data

Today AWS announced the Goldman Sachs Financial Cloud for Data, in partnership with Goldman Sachs.  The Goldman Sachs Financial Cloud for Data gives clients access to the same financial data and analytics that Goldman Sachs has built and used for decades.  AWS Financial services clients can discover, manage and analyze financial data in minutes.  The service is integrated with AWS Data Exchange and Amazon FinSpace.

11. AWS IoT TwinMaker

AWS IoT TwinMaker

AWS IoT TwinMaker has launched into preview today. AWS IoT TwinMaker is a new service that makes it easy to create and use digital twins of real world systems such as buildings.  AWS IoT TwinMaker includes:

  • Pre-built connectors to data sources
  • Automatically builds knowledge graphs
  • 3D visualizations
  • Dashboards to visualize operational state
  • Updates in real time

12. AWS IoT FleetWise

AWS IoT FleetWise

AWS IoT FleetWise launched into preview today, making it easy to collect data from millions of vehicles and analyze it in the AWS cloud.  This enables fleet managers to perform diagnostics, analyze fleet health and improve fleet safety.


So there you have it, my summary of the 12 new services announced by Adam Selipsky during his first ever AWS re:Invent keynote today.  Great job Adam!  I have to ask though, has the pace of innovation slowed?  in 2020, Andy Jassy announced 28 new services.  Perhaps some of the announcements have been held back for the up coming keynotes from Swami Sivasubramanian and Werner Vogels over the next couple of days?

If you want to know more about how these new services, or indeed any of the 200 plus AWS services could benefit your business, please contact Logicata to book a no obligation discovery call.

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