About us
Promises are kept by people, not technology
Our promise is to help you run your business better, so you can LogOff and focus on what truly matters.
LogOff
noun
(also log-off)
the act of logging off a computer system
(= stopping being connected to it)
Our Vision
A world where founder-led growth focused businesses succeed – both financially and personally – by making smart use of technology.
How?
The Result?
You sleep easier, log off more, and find the balance you and your team need – building a successful business while having time for what matters most.
Margo Norton
Vector AIS
Partnership powered scale
“The partnership between Vector and Logicata is a compelling example of how bringing team-orientated AWS experts into the mix creates efficiencies and frees up resources without generating friction. As a result, Vector can be confident that its infrastructure and its blended team are ready to scale.”
Trusted by
Focus on Growth. Not Infrastructure.
Partner with us
We’re not just any AWS management team, and you’re not just any business. So let’s see if we’re the perfect fit to work together.
Untangle the tech chaos
Here’s where we roll up our sleeves and tailor your AWS infrastructure to get you where you want to go.
So, expect performance on steroids and costs trimmed down to size.
Discover hassle-free growth
Let Logicata handle the gears and cogs of your infrastructure applications while you focus on what truly matters – growing your empire. Without the stress.
Things we are passionate about
AWS Community
Our team are passionate supporters of the AWS community. Whether it’s your local AWS meet-up, or something larger, you’ll often find us there.
Expand Community
Marc (our COO) is passionate about helping fellow business owners tame anxiety, stress and burnout and is launching the Expand Community in 2025
Logicata Team
Logicata is a UK-registered company with a fully remote, predominantly engineering lead team. The following images capture various moments, including our annual LogOff events.
Our Story
After selling his previous startup in 2014, our founder and CEO, Karl Robinson, worked in Cloud consultancy and noticed a gap: founder-led, growth hungry businesses were missing out on the full benefits of a Cloud-first approach. Large consultancies catered to big enterprises, leaving smaller businesses to navigate Cloud complexities on their own.
Many of these businesses were using AWS but lacked the expertise or support to unlock its full potential. With limited resources and often with reliance on a single DevOps person, they faced risks, high stress, and constrained growth.
In 2019, Karl founded Logicata (also a founder-led business) to level the playing field, bringing the advantages of enterprise – grade Cloud consultancy to agile, growth-focused businesses – helping them scale faster, reduce stress, and thrive.
Karl has been part of the leadership team of multiple successful technology startups. Managing Director of Mistral Internet overseeing huge growth from c£4m to over £21m in annual sales – which saw the company remain on the Sunday Times Fast Track 100 for 4 years running. After this, Karl was Co-Founder of StratoGen which became the first VMware partner to launch a vCloud Powered VMware cloud service and which Karl and the team grew from zero to £5m ARR in 4 years.
Karl knows about growth and how critical the right technology choices are.
Combined Expertise
Karl started Logicata with a team he’d worked with since his days at Mistral Internet and StratoGen. In 2020, Karl partnered with Marc Gadsdon and Adriano Cataluddi, founder and CTO respectively, of In-Tuition Networks.
Started close to the launch of Windows 95 and in the heady days of dial up internet, In-Tuition initially provided IT services and software development for clients like Vodafone and London Borough Councils. It later built a successful Email SaaS platform, distributed through 120 partners across Europe, running from its own data centers before transitioning entirely to AWS with Logicata’s help. Today, In-Tuition continues to provide SaaS email services and manages large-scale email platforms for major brands in the UK and USA.
To strengthen the partnership, ownership has been consolidated under Nous Technology Group, bringing both companies into a unified structure.
Principles
Balance
Balancing our energy is vital so that we can always bring our A Game. We work hard, focus and bring our full energy, but we are careful to balance this with downtime.
“We work to live. Have fun, don’t overwork and take a moment now and again”
Customer First
It starts with the customer and works backwards. We’re relentless about solving problems and suggesting solutions with integrity, even if that’s harder for us.
“Prefer action over concern for whether we will get paid – some of our best ideas have come from going above and beyond”
Iteration
Plan, Do, Check, Adjust. We focus on MVPs, small units, adding value and know that perfection is the enemy of progress. We de-risk with automation, peer review and testing. We avoid chaos with clear communication and documentation.
“Move fast, but take care. Iteration is no substitute for planning”
Accountability
Done, Done. This means owning the result, and doing a task to completion so that the loop is closed.
Be > Do > Have. Who do you have to be, and what do you need to do, to have the result.
“Bring your A game, do your best work and when you make a mistake – own it, learn from it and move on.”
Enduring
DRY. Don’t repeat yourself. Don’t do something today that will create a debt for tomorrow. Balance with Iteration.
Automation. Invest in projects which save time & add value.
Exceptional Quality. Obsess over security and reliability.
Simplicity. Complexity does not scale.
Curiosity
Reject mediocrity.
Take nothing for granted.
Become an expert.
Mistakes are a gift – learn, improve.
Experiment, evaluate, iterate.
