Karl Robinson
January 7, 2026
Karl is CEO and Co-Founder of Logicata – he’s an AWS Community Builder in the Cloud Operations category, and AWS Certified to Solutions Architect Professional level. Knowledgeable, informal, and approachable, Karl has founded, grown, and sold internet and cloud-hosting companies.
When you run a growing website on shared or basic VPS hosting, performance often becomes unpredictable. Pages slow down as traffic rises. Campaigns can cause your store to slow down or go offline. Your team spends more time dealing with urgent incidents than improving the site. If you look after an ecommerce or content-driven site and rely on it for revenue, you have likely seen at least one of these issues already.
If you are trying to decide if AWS hosting is worth it compared with shared or VPS plans, start by looking at the problems you are trying to solve.
AWS gives you far more control over how your site runs and how you pay for it. Used properly, AWS hosting can reduce many of the recurring issues that come with traditional hosting and give your business a more stable platform for growth. If you want a managed approach rather than building everything yourself, our AWS-based hosting for WordPress, Magento and PHP applications is designed for exactly these types of sites.
How Can AWS Hosting Stop Your Website Crashing During Traffic Spikes?
Many businesses only discover the limits of shared hosting when a campaign or sale drives a spike in visitors. At those times, key business pages often slow down or stop responding.
On shared or lower-tier VPS hosting, you compete for the same fixed resources with many other customers. When demand rises, your site cannot scale, so it struggles or fails.
On AWS, you can design your environment to handle growth by spreading traffic across multiple instances instead of a single server and using load balancers, so no single instance takes all the strain. You can also run in more than one Availability Zone for better resilience.
In practice, this changes how your site behaves on busy days. When traffic increases, you can scale out instead of relying on a single server. Your campaigns become less risky, and your team spends less time worrying about site stability when you push harder on marketing.
Can AWS Hosting Make Your WordPress or Magento Site Faster?
Slow sites cost money. Customers abandon pages that take too long to load when they are trying to complete a purchase or view product details. Search engines pay attention to performance too, affecting the general ranking and discoverability of your business.
Shared hosting often gives you limited control over how your stack is tuned. You may not be able to change PHP versions easily, adjust the web server configuration, or use more advanced caching options. When load increases, this lack of control shows up as longer page loads and timeouts, often at the exact times when you need the site to behave well.
On AWS hosting, your team or a managed provider can tune the stack around what your application needs. That might mean choosing the right instance type for your workload, using object and page caching to serve content faster, optimising the database and storage layer, and placing static assets closer to your users with suitable content delivery options.
How Does Hosting on AWS Help You Control Hosting Costs?
Traditional hosting plans often work on fixed tiers with limited room to adjust the details. When you reach the edge of one tier, you move up to the next, sometimes with a large jump in cost. The invoice looks simple but it can feel detached from what you are using.
AWS handles capacity and billing differently from traditional hosting. You pay for the compute, storage and network resources you consume. On its own, that does not guarantee a lower bill. Used well, it does give you better visibility and more ways to align spend with value.
If you want a structured review of how you use AWS today and where you can reduce waste, our AWS cost optimisation service goes into this in more detail.
How Can Hosting on AWS Reduce Late-Night Incidents for Your Team?
When hosting on AWS is combined with structured monitoring and alerting, your team spends less time guessing and more time solving real problems. Over time, that reduces the number of incidents and the stress that goes with them. If you work with a managed AWS provider, the provider handles much of this day-to-day monitoring and first-line incident response for you.
Your internal team can then focus on product features, campaigns and user experience instead of routine operational noise. That usually leads to fewer late-night alerts, fewer mystery failures and a more predictable pattern of operations. Our application performance management service gives you this kind of visibility on top of your AWS environment.
Do You Need Managed AWS Hosting or Can You Run It Yourself?
Many businesses want the benefits of hosting on AWS but do not want to run an internal cloud operations team, and for a small in-house team that is usually a realistic assessment.
This is why businesses turn to managed hosting on AWS as the more practical option. A specialist provider such as Logicata can handle the complex work by designing an environment aligned to your application and traffic patterns, as we do with our InfrAssure managed AWS service and WebAssure AWS hosting, managing day-to-day operations and first-line incident response and maintaining security controls and good operational hygiene.
You keep control of your AWS account and your application. The provider focuses on keeping the platform stable, performant and cost aware.
We focus exclusively on AWS and we designed our managed AWS hosting service for businesses that rely on their websites and applications to generate revenue. We focus on uptime and performance, with clear reporting so you can see what is happening in your AWS environment. You get the benefits of hosting on AWS without adding operational strain to your existing team.
You can learn more about this approach on our AWS hosting page.
What Should You Do If Your Current Hosting Is Limiting Your Site?
If slow pages and outages during busy periods are becoming normal, or your invoices never quite make sense, you have likely reached the limits of your current platform. You do not have to rip everything out overnight, but you do need a clear view of what needs to change and what hosting on AWS could look like for your site. If you want that clarity, speak with one of our AWS Hosting Architects. We can review your current setup and walk you through a practical, low-risk plan for using AWS where it will make a real difference. By the end of the conversation, you will have clear options, realistic costs and a better sense of how to support the site your business now depends on. If you want to see how this works in practice, you can read some of our recent AWS case studies.
